Intro
Designing for Feeding San Diego Infographic
During the initial stages of our project, I conducted contextual observations and interviewed volunteers at the Feeding San Diego food distribution warehouse. I interviewed these volunteers in the context of food sorting shifts and figured out there was a gap in identifying usable produce. I developed a physical infographic that aims to resolve the confusion during the food sorting process.
Problem statement
Problem statement
Addressing Knowledge Gaps in Food Sorting
New volunteers with Feeding San Diego needed a way to learn how to distinguish acceptable from unacceptable produce in order to decrease unnecessary food waste and maintain efficiency in the sorting process.
Key personas
Key personas
Volunteers are a diverse group of individuals who come together to support Feeding San Diego's mission. Volunteers may have varying levels of experience with food sorting and distribution, but they all share a common goal of ensuring that food reaches those who need it most.
Ginny Baker
Student, 8 years old
As a first-time volunteer, I need guides to identify good produce from bad so I can sort without constantly asking for help.
Ideation
Ideation
Infographic Solution
After rapid ideation and storyboarding, I decided on creating a visual poster infographic that would showcase a good apple versus a bad apple.
First Iteration
First Iteration
Infographic Poster
I created one realistic and one cartoon infographic that showed mold, deep cuts, and squishines. I observed the amount of times the volunteers look up at the infographic when they were confused and also asked the volunteers their opinions about each prototype. Overall the volunteers and team leads liked the idea of having visuals of some kind however it was clear that infographics being placed alongside the wall wouldn't be the best idea because volunteers would have to turn away from the sorting area to see the posters.
moldy, (black/gray/white "fuzz" specs), squishy (can easily pressed in and it's soft), and deep cut (very deep cuts that can collect bacteria)
Second Iteration
Second Iteration
Realistic Infographic Apron
I utilized realistic pictures to contrast tomatoes that are good vs bad. The volunteer leads liked how the apron was clearly visible during the entire shift. However, I noticed that our infographic wasn't as intuitive when it came to differentiating bad from good and volunteers would take extra time comparing actual tomatoes to the ones on the infographic.
Final Iteration
Final Iteration
Infographic Solution
I recreated the infographic to include more abstract produce pictures and better verbiage. I created the catchphrase "if ___ then it's bad." and provided additional description of a bad tomato traits. Overall, the design was validated as I got positive feedback from volunteers throughout the shift noting that it was straightforward and utilized to help explain when volunteers were confused.
Severe cuts (cuts that expose the inside), moldy (white/black fuzz *mold wipes off, scars don't), and squishy (breaks open with slight pressure) tomatoes
Conclusion
Conclusion
Through immersing in the lives of the Feeding San Diego volunteers it allowed me to identify opportunities for design and prototype solutions. I learned the importance of iteration based on user feedback. In learning to empathize with stakeholders, it helped me gain to better understanding of how everyday design can lead to more.